For those of you who don’t know, Funimation has licensed the highly controversial totally awesome anime series Strike Witches and plans to release it on DVD on March 30, 2010. The show is widely known for containing copious amounts of gratuitous fanservice. This turns off many people, and yet despite this, the show does have a healthy fanbase. Funimation faces the challenge of marketing this show to the not-so-appreciative through use of their hilarious quirky humor.

To see what I mean, check out the link below, and be sure to watch the trailer:
Strike Witches – Winning the War on Pants

Is this marketing going to be effective? I think it will be. Of course, I’m sure many are turned off by the simple fact that a show like Strike Witches even exists, and don’t find this marketing approach to be humorous at all. But for the many of those who may be on the fence about such a show, I think this approach will help sway them in the right direction. Funimation, kudos to whoever works in your marketing department!